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Netflix signs multiyear deal to carry Disney films!

Netflix stock jumped 14% today on news that they have signed a multiyear deal to carry Walt Disney’s animated and live-action films, even though financial arrangements were not disclosed! This is the FIRST time that a major studio has BYPASSED traditional cable outlets for an online distributor. The deal begins with movies released in 2016 and replaces one that Disney has with Liberty Media’s Starz Entertainment that expires in 2015.

Netflix Chief Executive Officer Reed Hastings will have the opportunity to provide U.S. subscribers with exclusive access to movies from Pixar, Marvel, and Disney. Disney thus becomes the first major Hollywood studio to bypass a traditional premium cable TV network and show newer releases on TV for the first time through a subscription Internet service.

According to SFGate.com:

Netflix will have exclusive U.S. rights to offer the first-run movies through its streaming service during the period normally reserved for premium TV networks such as HBO, Starz and Showtime. That period starts about seven months after movies leave theaters. The exclusivity does not extend to DVDs, a service Netflix is trying to phase out.

The Disney deal gives Netflix a measure of revenge against Starz, which had been demanding a price that Netflix refused to pay when their licensing agreement expired earlier this year. The Starz rights had included Disney movies, so losing that access had been seen as a blow to Netflix.

Netflix surged more than 14 percent to $86.82 Tuesday. Disney, the world’s biggest entertainment company, was unchanged at $49.29. Liberty Media slid about 5 percent to $105.63.

Netflix beat out several bidders for the deal, Sarandos said, without identifying them.

The company, with 30 million users worldwide, plans to bid aggressively for exclusive rights to Sony Corp. films when that studio’s contract with Starz ends around 2016, Sarandos said. DreamWorks Animation, which puts out two to three films a year, also has an agreement with the $7.99-a-month video service

The Netflix deal with Disney includes the immediate access  to older classics such as “Dumbo” and new direct-to-video releases in 2013.

Netflix doesn’t gain films from “Star Wars” creator Lucasfilm, which Disney is buying for $4.05 billion and doesn’t yet own, according to Jonathan Friedland, a Netflix spokesman. He declined to say whether they would be included later.

-Bill at

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