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iRenege, too: $69; the class-action lawsuit: Priceless

Sears.com accidentally advertised the 16GB iPad 2 from Apple at $69 on Friday afternoon. The crowd went wild! 😉 The regular advertised price is $744.99!

News of the deal went viral on Twitter and several social media Web sites. Many people took advantage of the deal, but Sears could not give CNN an exact number. :-)

On Friday night, Sears posted an online statement that the error was made by a third-party vendor and that the deal would not be honored. According to CNN:

“We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website. If you purchased either of these products recently, your order has been cancelled and your account will be credited,” the statement said.

The CNN article discussed the case of a mother who took advantage of the deal to replace her son’s iPad, which was stolen. Her son relies on the iPad, since he has Asperger’s syndrome. She received confirmations from both PayPal and Sears after the purchase. She will never shop at Sears again.

After a “career” 😉 in customer service, I offer this suggestion (at no charge) to Sears: honor the deal, and force the third-party vendor that made the mistake to pick up the cost. That way, any “ill feeling” (or lawsuit) is between you and the third party vendor and does NOT affect YOUR customers. Handling the error that way MAY even buy you ADDITIONAL customers; it will CERTAINLY buy you goodwill!

Not only that, but such action would be MUCH cheaper than the almost-certain, high-publicity class-action suit that will damage  the reputation of Sears, and probably its finances, too.

As I said, “No charge.”

-Bill at

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