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And now for something completely CALM….

A California Democratic Representative, Anna Eshoo, has written the “Commercial Advertisement Loudness Mitigation Act,” or “CALM” which mandates that TV commercials be no louder than the programs in which they appear! Eshoo represents California’s 14th congressional district, including parts of Silicon Valley and the cities of Redwood City, Sunnyvale, and Palo Alto.

Members of the House of Representatives passed the bill UNANIMOUSLY :-) and sent it to the Senate for their consideration.

The bill directs the Federal Communications Commission (FCC) to develop regulations to prevent ads from being “excessively noisy or strident” or “having modulation levels substantially higher than the accompanying program” and addresses “average maximum loudness.”

Representative Eshoo has been deluged with mail, postcards, and email thanking her for introducing the bill.

Under the bill, advertisers and production houses would have one year to adopt technology that modulates and sets sound levels and to apply the technology to TV commercials.

If the bill passes the U.S. Senate, a source at the FCC told CNN that FCC will do its part.

-Bill at

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