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Zuckerberg on Facebook privacy (Randi Zuckerberg, that is!)

Randi Zuckerberg, former marketing director of Facebook and founder of RtoZ Media and sister of Mark Zuckerberg, posted a photo on her personal Facebook page that showed four people standing around a kitchen table staring at their phones with their mouths open and Mark Zuckerberg in the background. The photo was seen by a marketing director who posted the photo to Twitter and her over 40,000 followers! 😉

Well… 😉

That did not go down so well with Randi Zuckerberg “…who tweeted at Callie Schweitzer that the picture was meant for friends only and that posting the private picture on Twitter was “way uncool.” Schweitzer replied by saying the picture popped up on her Facebook news feed.

According to

Randi Zuckerberg, who used to run Facebook’s marketing department and now produces a reality television show, eventually said Schweitzer was able to see the picture because they had a mutual friend. Those tweets have since been taken down.

Schweitzer declined to comment when reached by The Associated Press. Randi Zuckerberg didn’t reply to a message via Twitter seeking comment.

Randi Zuckerberg used the dustup to write about online sharing etiquette.

“Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency,” she posted on Twitter.

But Randi Zuckerberg’s comments sparked sharp reactions from people who thought the issue wasn’t about etiquette, but rather Facebook’s often changing and often confusing privacy settings.

“The thing that bugged me about Randi Zuckerberg’s response is that she used her name as a bludgeoning device. Not everyone has that. She used her position to get it taken it down,” said Eva Galperin of the Electronic Frontier Foundation, a privacy advocacy group in San Francisco.

“Even Randi Zuckerberg can get it wrong. That’s an illustration of how confusing they can be,” she said.

The whole matter reminds me of the words of one of my former CEOs, Scott McNealy, who said:

“You have zero privacy anyway. Get over it.” states that Galperin’s comments essentially mean that “…if you share information or a photo with your social network, people in your network have the ability to share that with whomever else they choose.”

Personally, I believe that this fact is “by design,” as I stated in my blog, “Freedom, in a Technical Age” (mostly about facial recognition), on Independence Day of 2010. I personally do not BELIEVE the privacy statements of social media companies.

The fact that the lack of privacy bothered Randi Zuckerberg is both ironic and amusing.

-Bill at

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